Behind the gypset clothing label "Le lapin blanc"

 Behind the Label "Le lapin blanc"

Le lapin blanc

• Describe your brand? 

Ethnically sourced curated clothing for modern nomads

•  How, when and where did you start your brand?

I’ve always been excited about works of artisans from across the globe, wherever I traveled, I’d buy a piece of clothing made by a local craftsman. At some point I build vast collection of pieces from different corners of our planet. Next step came a decision curating my own collection. I contacted people I bought my pieces from and asked them to make items based on my own designs. That’s how it all started..

• Speak about your previous work experience and how it helped you to create your own brand? 

I studied History of Art and Law, and did my Masters in History of Costume, worked for Elle Russia as a stylist for a bit, worked in Contemporary Art centre, but than changed it all to Law. I believe it helped me to start looking at things from business perspective. The idea was simple – combining my Art and Fashion knowledge with my business skills.

• What (or who?) are some of your endless inspirations? 

Gypsies… I admire tribal nomadic  lifestyle and craftsmanship.

•   How does travel inspire your collection? 

Look above

• As Your collection continues to grow, what creative endeavors are on the horizon? 

Exploring new places and new materials, I also love combining traditions from different continents in one fashion item

•   Souk or Department Store? 

Souk

•    DIY or Concierge Service? 

DIY

•    Buy Everything or Buy Nothing? 

Nothing

•    Camping or 5-Star Hotel? 

Sorry on that, 5 star

•    Drive or be Driven? 

Drive!

•    Room service or Street Food? 

Street food

•    Lots of Luggage or Carry-on Bag? 

Carry on with a goal to buy everything on the spot

•  How would you describe your personal style? Who, what or where is the inspiration behind your style? 
My style changes depending on occasion. In general it’s a city bohemian, but I don’t mind wearing a formal dress on certain occasions

•   How does travel influence your style? 
Wherever I travel, I buy a piece of clothing made by a local craftsman, and I wear them, combining with regular brands

•   What city do you have an endless love affair with? 

Rome and Marrakesh

•   Can you share your top three favorite spots for eating, drinking, and shopping in your home town? Please be as a specific as possible.

Eating: Scott’s restaurant, Drinking: Annabel's, Shopping: Harvey Nichols

•    What is your most desired passport stamp? 
Afghanistan

•   Best trip so far? 
Sakhalin

•   Favourite form of transport?
Car

•  Always in your suitcase? 
Sunscreen

•  Favourite hotel that you wouldn't mind staying in forever? 
Amanpuri

•  Most beloved souvenir? 
Antique ikat fabric from Uzbekistan

•  Favourite shop, market or souk? 
Ibiza hippie market

•  Describe your travel style?
Carry on only

•  Ultimate escape fantasy?
To the moon and back