Behind the Label "Le lapin blanc"
Ethnically sourced curated clothing for modern nomads
when and where did you start your brand?
always been excited about works of artisans from across the globe, wherever I
traveled, I’d buy a piece of clothing
made by a local craftsman. At some point I build vast collection of pieces from
different corners of our planet. Next step came a decision curating my own collection. I contacted people I
bought my pieces from and asked them to make items based on my own designs.
That’s how it all started..
about your previous work experience and how it helped you to create your own
I studied History of Art and Law, and
did my Masters in History of Costume, worked for Elle Russia as a stylist for a
bit, worked in Contemporary Art centre, but than changed it all to Law. I
believe it helped me to start looking at things from business perspective. The
idea was simple – combining my Art and Fashion
knowledge with my business skills.
(or who?) are some of your endless inspirations?
I admire tribal nomadic lifestyle
does travel inspire your collection?
Your collection continues to grow, what creative endeavors are on the horizon?
Exploring new places and new materials, I also love combining traditions from
different continents in one fashion item
- Souk or Department Store?
or Concierge Service?
Everything or Buy Nothing?
or 5-Star Hotel?
or be Driven?
service or Street Food?
of Luggage or Carry-on Bag?
Carry on with a goal to buy everything on the spot
• How would you
describe your personal style? Who, what or where is the inspiration behind your
My style changes depending on occasion. In general it’s a city bohemian, but I don’t mind wearing a formal dress on
• How does travel
influence your style?
Wherever I travel, I buy a piece of
clothing made by a local craftsman, and I wear them, combining with regular
• What city do you
have an endless love affair with?
• Can you share
your top three favorite spots for eating, drinking, and shopping in your home
town? Please be as a specific as possible.
Eating: Scott’s restaurant, Drinking: Annabel's,
Shopping: Harvey Nichols
• What is your most desired passport
• Best trip so far?
• Favourite form of transport?
• Always in your suitcase?
• Favourite hotel that you wouldn't mind
staying in forever?
• Most beloved souvenir?
fabric from Uzbekistan
• Favourite shop, market or souk?
• Describe your travel style?
• Ultimate escape fantasy?
To the moon