Behind the Label "Le lapin blanc"
Ethnically sourced curated clothing for modern nomads
- How,
when and where did you start your brand?
I’ve
always been excited about works of artisans from across the globe, wherever I
traveled, I’d buy a piece of clothing
made by a local craftsman. At some point I build vast collection of pieces from
different corners of our planet. Next step came a decision curating my own collection. I contacted people I
bought my pieces from and asked them to make items based on my own designs.
That’s how it all started..
- Speak
about your previous work experience and how it helped you to create your own
brand?
I studied History of Art and Law, and
did my Masters in History of Costume, worked for Elle Russia as a stylist for a
bit, worked in Contemporary Art centre, but than changed it all to Law. I
believe it helped me to start looking at things from business perspective. The
idea was simple – combining my Art and Fashion
knowledge with my business skills.
- What
(or who?) are some of your endless inspirations?
Gypsies…
I admire tribal nomadic lifestyle
and craftsmanship.
- How
does travel inspire your collection?
Look above
- As
Your collection continues to grow, what creative endeavors are on the horizon?
Exploring new places and new materials, I also love combining traditions from
different continents in one fashion item
- Souk or Department Store?
Souk
• DIY
or Concierge Service?
DIY
• Buy
Everything or Buy Nothing?
Nothing
• Camping
or 5-Star Hotel?
Sorry on that, 5 star
• Drive
or be Driven?
Drive!
• Room
service or Street Food?
Street food
• Lots
of Luggage or Carry-on Bag?
Carry on with a goal to buy everything on the spot
• How would you
describe your personal style? Who, what or where is the inspiration behind your
style?
My style changes depending on occasion. In general it’s a city bohemian, but I don’t mind wearing a formal dress on
certain occasions
• How does travel
influence your style?
Wherever I travel, I buy a piece of
clothing made by a local craftsman, and I wear them, combining with regular
brands
• What city do you
have an endless love affair with?
Rome and Marrakesh
• Can you share
your top three favorite spots for eating, drinking, and shopping in your home
town? Please be as a specific as possible.
Eating: Scott’s restaurant, Drinking: Annabel's,
Shopping: Harvey Nichols
• What is your most desired passport
stamp?
Afghanistan
• Best trip so far?
Sakhalin
• Favourite form of transport?
Car
• Always in your suitcase?
Sunscreen
• Favourite hotel that you wouldn't mind
staying in forever?
Amanpuri
• Most beloved souvenir?
Antique ikat
fabric from Uzbekistan
• Favourite shop, market or souk?
Ibiza
hippie market
• Describe your travel style?
Carry on
only
• Ultimate escape fantasy?
To the moon
and back